14 Dec 2011

Merry Christmas from EtherTech !

Dear Valued Customer,

Over the Christmas and New Year period, EtherTech Computer Services will be trading as normal. Please note that we will be closed on public holiday days.

Due to some team members having a well-earned break over this period, please be aware that we will be running skeleton staff during this time, but everyone will be back on deck by the 9th January.

Never fear however they can ALL be contacted during this period if required. If you do have any IT requirements during the holiday season, please continue to contact us on 1300-ETHERTECH.

Monday, 26th December:     CLOSED
Tuesday, 27th December:     CLOSED
Monday, 2nd January:           CLOSED

Merry Christmas from EtherTech !

Kind Regards
Team EtherTech !


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01 Dec 2011

Software Piracy!

Software piracy is the unauthorized copying or distribution of copyrighted software. This can be done by copying, downloading, sharing, selling, or installing multiple copies onto personal or work computers. What a lot of people don’t realize or don’t think about is that when you purchase software, you are actually purchasing a license to use it, not the actual software. That license is what tells you how many times you can install the software, so it’s important to read it. If you make more copies of the software than the license permits, you are pirating.


Dob in a business software pirate and you could score the prize of a holiday for two in the Caribbean – that’s the latest offer from the Business Software Alliance (BSA) as it seeks to enlist a wider range of informants.

The promotion is being run as an interactive quiz on BSA Australia’s Facebook page.

Entrants are asked to answer five questions about software piracy and also have the option to proceed to the BSA Australia Web site to report “cases of business software piracy that they may be aware of” – in most cases presumably a disaffected employee dobbing in the boss.

The winner scores a flight for two to their choice in the Caribbean as well as $2000 spending money. If their dob-in leads to a successful legal case launched by the BSA they’re also eligible for a reward of $5000 +.

Says BSA co-chair Clayton Noble: “This competition represents a shift in strategy for the BSA. Historically we have generally marketed to a core audience of business IT decision makers but as the market has evolved more people are now involved in the IT decision making process.

The BSA is currently running a campaign called the Software Compliance Check, which aims to raise businesses’ awareness of software licensing best practice. As part of the campaign, the BSA is asking businesses to undertake a license check on a variety of software products.

The campaign will focus on various regions throughout Australia, with the first phase already underway, and is promoted through local media and business groups.

Businesses are asked to self-assess their software licensing via a straightforward online questionnaire available at www.bsa-compliance.org/au

The Business Software Alliance has recently fined a Melbourne engineering company $150,000 for allegedly using software without a licence in an out of court settlement.  Something to consider if you or your employer thinks they may not be compliant

In addition to paying the fine, the company is now required to buy the required software licences and implement software asset management (SAM) software to prevent future software infringements.

So now might be the time, especially as the quiet time for most of us approaches, to consider performing a self-audit.  Give us a buzz if you would like assistance or are concerned if you may not be compliant.

On a lighter note, this is the last Boffin for the year and a sign that the silly season is upon us.  With that said, we wish you, your colleagues, family and friends all the best for the festive season and we will see you back in 2012.


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To Subscribe simply click the following link :http://www.ethertech.com.au/subscribe.php

17 Nov 2011
03 Oct 2011

Review: HP ProBook 6560b Notebook

This month EtherTech review the ever popular HP Probook 6560b laptop. With a redesigned exterior, this swish new laptop has a heap of corporate features including high-resolution display, 3G, GPS, multiple batteries and docking stations.

read more
01 Sep 2011

SEO optimisation

In this month’s newsletter, we discuss more about the increasing importance of the web and why having the knowledge to take on this new stream of marketing and advertising can really help you to improve your marketplace. With EtherTech being a complete solutions provider, we can help you with the tools you need, to achieve success.

Enter our partners at the Undercover Strategist. They have become an integral partner for EtherTech and our clients, in a way that has seen dramatic improvements to their results on the web.

If you could get a trusted online guru to spend three hours of their time focused solely on your business, for free, how would you invest their time?

Would you get them to start writing a digital strategy?
Would you want to start the process of Google ranking?
Or snoop on your competitors?
Would you use the time to get staff members trained to DIY?

In times of economic pressure, businesses are looking for cost effective ways grow their sales, business or brands. The Internet is an obvious solution.

The Internet is a great leveler; a small business can be bigger than a large corporation on the Internet, providing they have a few smarts up their sleeve. And it’s extremely cost-effective too. Gone are the days where reaching a global audience was the sole domain of massive companies.

At EtherTech, we’ve spent years educating our clients about technology, including the Internet, but explaining how to succeed with online marketing has become easier with sites like the UndercoverStrategist undercoverstrategist.com .

Undercover Strategist is an all-Australian subscription-based website that offers a wealth of knowledge, practical tips and advice about ranking in Google Australia. It will tell you what you need to do to rank in Google Maps too. The site has a range of videos and tutorials, and practical cheat-sheets you can download and keep for your reference.

If you currently pay for Google adwords, it contains advice about how to avoid wasting your advertising budget something we have seen recently with a number of customers.

If you fancy starting a blog, there are different videos and tutorials covering blogging (especially for small business), plus advice about creating content for the Internet. In fact, Undercover Strategist has everything from arguing for funding from your bank manager through to how to snoop on competitors to see what they are doing online.

Monthly membership of the website is $49.95 AUD and, as a special offer to EtherTech clients, every client that joins up as a member of the site during September 2011 will go into the draw to win a free 3hour session with the Undercover Strategist (valued at over $600).

The winner will be drawn on 3 October, so get in quick to avoid disappointment.

So as the marketers say, lets start the conversation today about how an online presence and the help of Undercover Strategist can help. Go and have a look at their site and decide for you self!
Until Next Month …..


Sign up to EtherTech’s Monthly Newsletter, where we focus on New technologies that could not only benefit you, but also tips and tricks plus much more !

To Subscribe simply click the following link :http://www.ethertech.com.au/subscribe.php

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